Executive Summary
The Grounds is a premier grounds management and consultancy firm based in Nassau, The Bahamas, specializing in the creation and preservation of exquisite tropical landscapes for the High-Net-Worth (HNW) residential and boutique commercial markets.
Year 1 Projected Revenue
$244,020
Year 1 Projected Net Profit
$63,445
Target Net Profit Margin
26%
Our Competitive Advantage
Our core advantage is serving the high-value, underserved segment—**exclusive estates and luxury residential communities** that demand meticulous, institutional-grade precision but are often neglected by large, volume-focused landscaping corporations. Our model shifts grounds keeping from a simple expense to a managed asset strategy through our "Strategic Grounds Advisor" approach and detailed **Strategic Grounds Framework** consultancy.
Company Details
- Legal Structure: Sole Proprietorship
- Location: West Bay Street, Nassau, The Bahamas
- Mission: To be the single point of accountability for sustaining the prestige and perfection of The Bahamas’ most exclusive outdoor spaces, transforming grounds keeping into strategic asset management.
Products & Services
Our model is built on a three-tier service structure to ensure maximum client value and revenue retention.
1. Consultancy Services
(High-Margin, One-Off Revenue)
**The Strategic Grounds Framework:** A comprehensive, multi-season strategy, including in-depth Grounds Assessment, soil analysis, pest/disease mapping, irrigation diagnostics, and detailed long-term aesthetic and maintenance planning.
Avg. Pricing
$6,201 / Project
(57.67% Gross Margin)
2. Landscaping Services
(Project-Based Revenue)
**Installation & Enhancement:** Execution of the initial Framework or specific enhancement projects, including complex planting strategies, specialized turf installation, hardscaping coordination, and sophisticated landscape lighting.
3. Management Services
(Recurring Revenue)
**Grounds Director Model:** High-touch, year-round, meticulous grounds maintenance. This service is sold as a professional retainer, where a dedicated "Grounds Director" ensures continuous quality control, meticulous turf striping, and expert tree/plant health care.
Avg. Pricing
$24,000 / Year
(60% Gross Margin)
Market Analysis
Market Environment
- **High-Growth Segment:** Prime residential prices in The Bahamas increased by 5.1% in 2024, confirming sustained global investor interest.
- **Strong Investment:** Over $10 billion in FDI has poured into exclusive residential development, validating the need for premium grounds maintenance to protect these assets.
- **Target Market Size (TAM):** The Total Addressable Market in New Providence is conservatively estimated at **~1,070** high-end properties.
Unique Value Proposition (UVP)
"The Grounds is the Strategic Grounds Advisor offering hyper-focused, boutique service... We provide the planning precision and dedicated 'Grounds Director' oversight of a major firm... ensuring personal accountability where larger firms neglect it."
**The Competitive Gap:** Large competitors (Caribbean Landscape, Proscape, etc.) are structured for massive developer contracts, creating a service deficiency for individual HNW properties. The Grounds fills this gap.
Financial Plan & Projections
This plan is based on conservative Year 1 volume targets (5 Contracts, 20 Projects) and a rigid focus on maintaining a **26% Net Profit Margin**.
5-Year Financial Projections (Summary)
Projected growth based on a manageable, high-quality service model.
Year 1 Overhead Structure
Total Budget: **$80,162**
Profit Allocation Strategy
Allocating Net Profit (e.g., **$63,445** in Year 1)